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Heroleads

Digital Performance Marketing Manager (all nationalities)

Operations – Bangkok, Bangkok
Department Operations
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor

The main accountability of this role will be to develop and execute the strategic direction of media campaigns for Heroleads clients, primarily SEM, Display and Social, and develop and monitor performance of these channels to deliver on performance targets and maximize ROI for our clients. A keen interest and experience in media buying using data, insights and analytics to increase site conversion and enrollment acquisition is of high importance in this role.

Responsibilities

Paid Channel Management

  • Execute the strategic direction of media channels in conjunction with key stakeholders to create the optimum channel mix to drive leads and/or achieve other campaign objectives;
  • Manage the strategy and execution of Google AdWords Search, Display, Video and Social (Facebook, Instagram and Line) along with budget allocation and post campaign analysis;
  • Monitor and report performance on paid media channels, and closed-loop feedback to optimize toward performance KPIs;

Analytics

  • Approach all aspects of the business with a data-centric attitude and base decisions on insight and analytics.
  • Execute digital strategy in conjunction with insights to constantly optimise toward performance.
  • Rely on the use of site analytics platforms (GA) and clients CRM to develop insights and understand prospect browsing behaviour;
  • Understand existing audience data and develop segmentation and profiling of prospects to improve media targeting.

Manage Relationships & Consult internal Stakeholder

  • Effectively communicate planned and executed digital strategies/tactics to the Account Management team
  • Support the Creative Production unit to improve the quality of UI & UX
  • Work with the Marketing Team to shape the on-going SEM, Digital Video, Paid Social and Display strategy

 Qualifications:

  • Any nationality are welcome
  • A minimum of 5 years’ experience within the online space
  • In-depth understanding of the paid acquisition ecosystem -  Google AdWords, Facebook Business Manager, ad exchanges, 3rd Party Ad Serving
  • Strong analytical and Excel skills along with a demonstrated aptitude for campaigns reporting and insights
  • Working knowledge of Google Analytics, GTM and Google Data Studio
  • Be an effective communicator in Thai and English
  • Experience in leadership of multidisciplinary teams
  • Experience running SEM, Digital Video, Paid Social and/or Display activity with a significant budget and ROI targets
  • Working knowledge with DMPs is a plus

Why you should work at Heroleads? 

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  • Location
    Bangkok, Bangkok
  • Department
    Operations
  • Employment Type
    Full-Time
  • Minimum Experience
    Senior Manager/Supervisor
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